Fair for sustainable consume.

"For all who get it."
"Für alle, die was merken."

Product headlines with a hidden message that not everyone get.
For example: "My favourite tablewater is from Japan."
or "My Cocain is Fair-Trade."

Campaign 2017/2018

Task: Concept
Strategy: Richard Fiesler

Campaign Website:
Type in your own Headline. Headlines were picked and printed as billboards. Also be shared on Instagram and Facebook.